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Home » Archives for Jay Thompson

Posts by Jay Thompson

Jay is a founder of And Update My Website, LLC, and writes about content marketing, strategies, and his work helping small businesses apply those strategies to attract and engage customers.

About Jay Thompson

Jay is a founder of And Update My Website, and is an experienced (20+ years) marketing expert and a frequent author of posts on our blog. Jay has worked with scores of businesses across the US with marketing strategy, content development, website updates, and much more. Jay lives in Western Oregon with his wife Kathy.

Anatomy of a Phishing Email

2017/01/26 by Jay Thompson

Big News that Isn't

I’ve recently seen an email that purports to be an official message from a large web hosting company used by some of our clients. It isn’t legitimate. It’s a phishing attempt. Phishing is the term for attempting to deceive a person into giving up important information, such as usernames/passwords, credit card numbers, SSN’s, etc. It’s done by impersonating an entity […]

Filed Under: Security

Infographic: A History of Content Marketing

2016/07/01 by Jay Thompson

The Content Marketing Institute recently published this interesting infographic, detailing several notable events in the history of companies using information to attract customers and build respect and authority with their audience.

Filed Under: Updates and Tips

Secure Your WordPress Site with These 5 Steps

2015/07/15 by Jay Thompson

The security issues to which websites are vulnerable are as extensive and expensive as those of a brick-and-mortar business. And when you consider that the “neighborhood” of your website is global, accessible 24/7 from an apartment in the most crime-ridden neighborhood on the planet, failing to take steps to protect your website is a very risky proposition.

Filed Under: Security, Websites

Chasing Ghosts: Google Analytics Has a Huge Problem. That Means We All Do, Too

2015/04/06 by Jay Thompson

Google Analytics has a huge problem

Many small businesses rely on Google Analytics to help them understand how well their online marketing efforts are working. This resource is being crippled by opportunistic spammers. Here’s what you need to know to protect this important data, and improve your marketing intelligence.

Filed Under: Featured Articles, Measurement

Facebook News, That Isn’t

2014/12/05 by Jay Thompson

Big News that Isn't

Mainstream press is a lousy place to look for marketing information. Here’s a good example why you shouldn’t believe big media.

Filed Under: Facebook

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