I’ve recently seen an email that purports to be an official message from a large web hosting company used by some of our clients. It isn’t legitimate. It’s a phishing attempt. Phishing is the term for attempting to deceive a person into giving up important information, such as usernames/passwords, credit card numbers, SSN’s, etc. It’s done by impersonating an entity […]
The Content Marketing Institute recently published this interesting infographic, detailing several notable events in the history of companies using information to attract customers and build respect and authority with their audience.
The security issues to which websites are vulnerable are as extensive and expensive as those of a brick-and-mortar business. And when you consider that the “neighborhood” of your website is global, accessible 24/7 from an apartment in the most crime-ridden neighborhood on the planet, failing to take steps to protect your website is a very risky proposition.
Mainstream press is a lousy place to look for marketing information. Here’s a good example why you shouldn’t believe big media.
A article about Brand Advocate — Super Advocate, Rob Fuggetta. Rob is the author of a great book about Brand Advocates. He spoke to the EMA in October.