Articles by Robert Hirsh

Robert is co-owner of And Update My Website, an internet content marketing agency, and is the company's Editorial Director. He's a seasoned writer and editor of both online and print marketing materials, website content, promotional materials, video and audio scripts, user manuals, press releases, grant applications and reports, and scholarly papers. Examples include: writing content for Hewlett Packard, explaining HP technology to technical and consumer audiences; editing, publishing, and writing content for a 36-page monthly community newspaper; more than two dozen grant applications with a 100% success rate; web content for Willamette STAGE Company (www.willamettestage.org), where he is the founding Artistic Director.

One Great Idea: A Simple One-Page Content Marketing Strategy

by Robert Hirsh

Are you trying to practice content marketing, but can't seem to do it consistently? Are you just not sure that your efforts are bringing a worthwhile return? If that sounds familiar, ask yourself this key question: do I have a written content marketing strategy? Let's see why that matters, and look at a practical solution to your dilemma. Three facts to ponder Among small-to-medium businesses, 88% report that they practice [...]

Website Safety Means Website Up to Date

by Robert Hirsh

The massive data leak from Mossack Fonseca (Panama Papers) linked to out of date website software and lax web security for their WordPress based website.

Ransomware Threat — Protect Yourself and Your Visitors

by Robert Hirsh

Ransomware threatens all websites that are not regularly updated with the latest software versions and security patches.

7 Tips for Conquering the Content Marketing “Hype Cycle”

by Robert Hirsh

Content marketing has been promoted as a “secret weapon” but the internet is now barraged with “information” suggesting that content marketing is a bust. What’s going on here?

Four Keys to Assessing and Improving Your B2B Content Marketing Effectiveness

by Robert Hirsh

Do you really know how effective your content marketing efforts are? If the answer’s no, and even if you don’t even know how to begin answering this question, you can take some comfort — you’re in the majority. Most B2B marketers (55%) are stumped, too.