Content marketing has been promoted as a “secret weapon” but the internet is now barraged with “information” suggesting that content marketing is a bust. What’s going on here?
Do you really know how effective your content marketing efforts are? If the answer’s no, and even if you don’t even know how to begin answering this question, you can take some comfort — you’re in the majority. Most B2B marketers (55%) are stumped, too.
The security issues to which websites are vulnerable are as extensive and expensive as those of a brick-and-mortar business. And when you consider that the “neighborhood” of your website is global, accessible 24/7 from an apartment in the most crime-ridden neighborhood on the planet, failing to take steps to protect your website is a very risky proposition.
Starting April 21, 2015, Google’s mobile search results will penalize non-mobile-friendly websites. So, if you’ve been putting off “going mobile” with your website, it’s officially time to make it happen.
Many small businesses rely on Google Analytics to help them understand how well their online marketing efforts are working. This resource is being crippled by opportunistic spammers. Here’s what you need to know to protect this important data, and improve your marketing intelligence.