Updates and Tips from the content creators at And Update My Website

Don’t Reinvent the Wheel: Learn from Successful Writers

Posted: 2015/03/30 By Robert Hirsh

9 key, specific suggestions to improve and maintain content quality that are tailored to the needs of small to medium-sized businesses and organizations.

“Small Ball” Slays the Mythical Monster of Content Marketing

Posted: 2015/03/11 By Robert Hirsh

Successful content marketing doesn’t require the deep resources of a multinational corporation. With dedication and patience, small to medium-sized businesses and organizations can consistently create a series of “base hits” and turn them into game-winning rallies.

Facebook News, That Isn’t

Posted: 2014/12/05 By Jay Thompson

Mainstream press is a lousy place to look for marketing information. Here’s a good example why you shouldn’t believe big media.

Building Brand Advocates

Posted: 2014/11/03 By Jay Thompson

A article about Brand Advocate — Super Advocate, Rob Fuggetta. Rob is the author of a great book about Brand Advocates. He spoke to the EMA in October.

Nurturing Non-Profit Content Marketing

Posted: 2014/10/31 By Jay Thompson

How we’re helping a non-profit organization begin to use Content Marketing spread the word and support their mission of supporting parents.

One Great Idea: A Simple One-Page Content Marketing Strategy

Are you trying to practice content marketing, but can't seem to do it consistently? Are you just not sure that your efforts are bringing a worthwhile return? If that sounds familiar, ask yourself this key question: do I have a written content marketing strategy? Let's see why that matters, and look at a practical solution to your dilemma. Three facts to ponder Among small-to-medium businesses, 88% report that they practice [...]