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Don’t Reinvent the Wheel: Learn from Successful Writers

2015/03/30 by Robert Hirsh

9 key, specific suggestions to improve and maintain content quality that are tailored to the needs of small to medium-sized businesses and organizations.

Filed Under: Blogging, Content Marketing, Featured Articles, Writing

“Small Ball” Slays the Mythical Monster of Content Marketing

2015/03/11 by Robert Hirsh

Successful content marketing doesn’t require the deep resources of a multinational corporation. With dedication and patience, small to medium-sized businesses and organizations can consistently create a series of “base hits” and turn them into game-winning rallies.

Filed Under: Content Marketing, Featured Articles, Strategy

Facebook News, That Isn’t

2014/12/05 by Jay Thompson

Big News that Isn't

Mainstream press is a lousy place to look for marketing information. Here’s a good example why you shouldn’t believe big media.

Filed Under: Facebook

Building Brand Advocates

2014/11/03 by Jay Thompson

Rob Fuggetta

A article about Brand Advocate — Super Advocate, Rob Fuggetta. Rob is the author of a great book about Brand Advocates. He spoke to the EMA in October.

Filed Under: Best Practices

Nurturing Non-Profit Content Marketing

2014/10/31 by Jay Thompson

baby sleeping, image from Parenting Now!

How we’re helping a non-profit organization begin to use Content Marketing spread the word and support their mission of supporting parents.

Filed Under: Examples

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Featured Article

One Great Idea: A Simple One-Page Content Marketing Strategy

Are you trying to practice content marketing, but can't seem to do it consistently? Are you just not sure that your efforts are bringing a worthwhile return? If that sounds familiar, ask yourself this key question: do I have a written content marketing strategy? Let's see why that matters, and look at a practical solution to your dilemma. Three facts to ponder Among small-to-medium businesses, 88% report that they practice [...]

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