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The Core of Content Marketing

2014/07/03 by Jay Thompson

Successful Content Marketing requires alignment with the core values of your business. Are your values aligned? Your customers will know if they’re not.

Filed Under: Content Marketing, Featured Articles

I’ve Got to Say… Marketing is Everything We (All) Do

2014/06/18 by Jay Thompson

“Marketing is everything we do” is true whenever we think about our business, work to grow it, to maintain it, to improve it.

Filed Under: Opinion

SEO is Dead

2014/05/29 by Jay Thompson

With advances in search engine algorithms, traditional Search Engine Optimization (SEO) tactics have been surpassed by effective use of Content Marketing.

Filed Under: Featured Articles, SEO

Content Marketing in Black and White

2014/05/19 by Jay Thompson

Peck & Snyder Catalog Image

We share a content marketing example from the 1860s that is useful as a guide for our efforts today, and how well it connected a company to its customers.

Filed Under: Examples

Ten Key Steps For a Successful Website Redesign

2014/05/14 by Jay Thompson

Following these steps, and remembering that continuous improvement is your goal, you’ll be rewarded with a website redesign that will yield valuable returns.

Filed Under: Featured Articles, Redesigns

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Don’t Reinvent the Wheel: Learn from Successful Writers

9 key, specific suggestions to improve and maintain content quality that are tailored to the needs of small to medium-sized businesses and organizations.

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