Successful Content Marketing requires alignment with the core values of your business. Are your values aligned? Your customers will know if they’re not.
“Marketing is everything we do” is true whenever we think about our business, work to grow it, to maintain it, to improve it.
With advances in search engine algorithms, traditional Search Engine Optimization (SEO) tactics have been surpassed by effective use of Content Marketing.
We share a content marketing example from the 1860s that is useful as a guide for our efforts today, and how well it connected a company to its customers.
Following these steps, and remembering that continuous improvement is your goal, you’ll be rewarded with a website redesign that will yield valuable returns.