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4 Ways to Gain Product Ideas and Insights Using Social Media Contests

by Nekhia Christian

Small businesses who sell, design, and/or manufacturer products can gain valuable insights and ideas from their customers by running social media contests.

Filed Under: Social Media

24 Sales Trends 20 Experts are Predicting for 2014

by Nekhia Christian

Hubspot put together a nice little slide show showing 24 sales trends 20 experts are predicting for 2014. One we particularly believe in: “I believe the thirst for genuine and individually created quality content will mean that sales people (like companies) will need to differentiate themselves. They’llĀ  need to provide expertise in their space for their prospects.” Frank Belzer Author, […]

Filed Under: Content Marketing, Sales

Use Image Watermarks to Get Credit On Pinterest Even if People Don’t “Repin” Correctly

by Nekhia Christian

For businesses and organizations using Pinterest, the most valuable result of creating and posting great images or content is when those images or posts are repinned, they come with links back to your website and your Pinterest page. This helps with SEO, as well as direct traffic back to your website. Pinterest Is a Great Tool Pinterest is a great […]

Filed Under: Pinterest

New Gmail Image Policy Effects Email Marketing Efforts

by Nekhia Christian

Google recently announced that it is changing the way Gmail handles images (this change is already in effect). This could have implications for your email marketing efforts. See Gmail blog post In the past, images were not displayed by default and users needed to click an “authorization” link that tells Gmail it is okay to download images. Once the authorization […]

Filed Under: Email Marketing

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The Core of Content Marketing

Successful Content Marketing requires alignment with the core values of your business. Are your values aligned? Your customers will know if they’re not.

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