For businesses and organizations using Pinterest, the most valuable result of creating and posting great images or content is when those images or posts are repinned, they come with links back to your website and your Pinterest page. This helps with SEO, as well as direct traffic back to your website.
Pinterest Is a Great Tool
Pinterest is a great place to get your products and images noticed. Interesting images and other content can be quickly shared by thousands of people.
The Problem: Wasted Repins
Pinterest is designed to make sharing easy. How that post gets inside Pinterest in the first place is varied.
- They can be added to Pinterest by you, of course.
- Or it might be pinned from a Facebook post you shared.
- And it might be repinned by the reader of a blog article you wrote.
The potential problem with these repins by others is unless someone properly links to you when repinning your images, you won’t get the credit and links that are so valuable. Your time and effort to create great content will be wasted.
How to Avoid Wasted Repins
Add a watermark. Given that you are likely not going to have much success educating people on the right way to repin your posts, one way to overcome this is to start adding watermarks to the images you put on all your social sites, your website, and Pinterest.
Adding a watermark to your images can allow you to add:
- Your logo
- Your business name
- Your website
Having such a watermark on your images allows people to find you (the original source) even if the “repin” was not done correctly.
Use the description field when adding your post to Pinterest. Another useful tool people usually forget is the “description” field. In your Pinterest description field, you can add your business name and/or website address.
How to Add a Watermark to Your Images
Here are a couple of good articles on how to add watermarks using the free online image editor PicMonkey:
- From Hubspot – Guard Against Theft: How to Add Watermarks to Pinterest Images
- From TheSITSGirls.com – How To Watermark Images & Why You Should
Here is a more general article about watermarking:
- From About.com – How to Watermark Your Photos