Content Marketing Archives - And Update My Website

One Great Idea: A Simple One-Page Content Marketing Strategy

2016/09/13 by Robert Hirsh

Are you trying to practice content marketing, but can't seem to do it consistently? Are you just not sure that your efforts are bringing a worthwhile return? If that sounds familiar, ask yourself this key question: do I have a written content marketing strategy? Let's see why that matters, and look at a practical solution to your dilemma. Three facts to ponder Among small-to-medium businesses, 88% report that they practice [...]

7 Tips for Conquering the Content Marketing “Hype Cycle”

2016/02/28 by Robert Hirsh

Content marketing has been promoted as a “secret weapon” but the internet is now barraged with “information” suggesting that content marketing is a bust. What’s going on here?

Four Keys to Assessing and Improving Your B2B Content Marketing Effectiveness

2016/02/06 by Robert Hirsh

Do you really know how effective your content marketing efforts are? If the answer’s no, and even if you don’t even know how to begin answering this question, you can take some comfort — you’re in the majority. Most B2B marketers (55%) are stumped, too.

Chasing Ghosts: Google Analytics Has a Huge Problem. That Means We All Do, Too

2015/04/06 by Jay Thompson

Many small businesses rely on Google Analytics to help them understand how well their online marketing efforts are working. This resource is being crippled by opportunistic spammers. Here’s what you need to know to protect this important data, and improve your marketing intelligence.

Don’t Reinvent the Wheel: Learn from Successful Writers

2015/03/30 by Robert Hirsh

9 key, specific suggestions to improve and maintain content quality that are tailored to the needs of small to medium-sized businesses and organizations.