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Home » Content Marketing » Measurement

Chasing Ghosts: Google Analytics Has a Huge Problem. That Means We All Do, Too

2015/04/06 by Jay Thompson

Google Analytics has a huge problem

Many small businesses rely on Google Analytics to help them understand how well their online marketing efforts are working. This resource is being crippled by opportunistic spammers. Here’s what you need to know to protect this important data, and improve your marketing intelligence.

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One Great Idea: A Simple One-Page Content Marketing Strategy

Are you trying to practice content marketing, but can't seem to do it consistently? Are you just not sure that your efforts are bringing a worthwhile return? If that sounds familiar, ask yourself this key question: do I have a written content marketing strategy? Let's see why that matters, and look at a practical solution to your dilemma. Three facts to ponder Among small-to-medium businesses, 88% report that they practice [...]

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