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Home » Content Marketing » Page 2

“Small Ball” Slays the Mythical Monster of Content Marketing

2015/03/11 by Robert Hirsh

Successful content marketing doesn’t require the deep resources of a multinational corporation. With dedication and patience, small to medium-sized businesses and organizations can consistently create a series of “base hits” and turn them into game-winning rallies.

Filed Under: Content Marketing, Featured Articles, Strategy

Facebook News, That Isn’t

2014/12/05 by Jay Thompson

Big News that Isn't

Mainstream press is a lousy place to look for marketing information. Here’s a good example why you shouldn’t believe big media.

Filed Under: Facebook

Nurturing Non-Profit Content Marketing

2014/10/31 by Jay Thompson

baby sleeping, image from Parenting Now!

How we’re helping a non-profit organization begin to use Content Marketing spread the word and support their mission of supporting parents.

Filed Under: Examples

Quality Content Is Shareable Content (And Vice Versa)

2014/07/16 by Robert Hirsh

Learn what you can do to increase the sharability of your blog content. Actionable tips on improving social share rates firmly grounded in focused research.

Filed Under: Featured Articles, Research

5 Ways to Keep Your Buyer Personas On-Target

2014/07/09 by Robert Hirsh

Use buyer personas in your content creation process? Then keep in mind, the effectiveness of your work is tied to the quality and accuracy of your personas.

Filed Under: Buyer Personas

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Four Keys to Assessing and Improving Your B2B Content Marketing Effectiveness

Do you really know how effective your content marketing efforts are? If the answer’s no, and even if you don’t even know how to begin answering this question, you can take some comfort — you’re in the majority. Most B2B marketers (55%) are stumped, too.

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