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Home » Blog » Content Marketing » Research

Four Keys to Assessing and Improving Your B2B Content Marketing Effectiveness

Posted: 2016/02/06 By Robert Hirsh

Do you really know how effective your content marketing efforts are? If the answer’s no, and even if you don’t even know how to begin answering this question, you can take some comfort — you’re in the majority. Most B2B marketers (55%) are stumped, too.

Filed Under: Featured Articles, Research, Strategy

Quality Content Is Shareable Content (And Vice Versa)

Posted: 2014/07/16 By Robert Hirsh

Learn what you can do to increase the sharability of your blog content. Actionable tips on improving social share rates firmly grounded in focused research.

Filed Under: Featured Articles, Research

Do Your B2B Buyers Trust Your Website Content?

Posted: 2014/05/05 By Robert Hirsh

Have you ever wondered why your website doesn’t earn you the leads and customers you’d hoped for when you launched it? Maybe they don’t trust your website.

Filed Under: Research

How Do Your Content Marketing Efforts Compare To Others? [Infographic]

Posted: 2014/04/03 By Nekhia Christian

Is your company or organization engaging in content marketing? If so, do you wonder how your efforts compare with others? Content Marketing Benchmarks 2014.

Filed Under: Research

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“Small Ball” Slays the Mythical Monster of Content Marketing

Successful content marketing doesn’t require the deep resources of a multinational corporation. With dedication and patience, small to medium-sized businesses and organizations can consistently create a series of “base hits” and turn them into game-winning rallies.

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