Content Strategy

One Great Idea: A Simple One-Page Content Marketing Strategy

2016/09/13 by Robert Hirsh

Are you trying to practice content marketing, but can't seem to do it consistently? Are you just not sure that your efforts are bringing a worthwhile return? If that sounds familiar, ask yourself this key question: do I have a written content marketing strategy? Let's see why that matters, and look at a practical solution to your dilemma. Three facts to ponder Among small-to-medium businesses, 88% report that they practice [...]

7 Tips for Conquering the Content Marketing “Hype Cycle”

2016/02/28 by Robert Hirsh

Content marketing has been promoted as a “secret weapon” but the internet is now barraged with “information” suggesting that content marketing is a bust. What’s going on here?

Four Keys to Assessing and Improving Your B2B Content Marketing Effectiveness

2016/02/06 by Robert Hirsh

Do you really know how effective your content marketing efforts are? If the answer’s no, and even if you don’t even know how to begin answering this question, you can take some comfort — you’re in the majority. Most B2B marketers (55%) are stumped, too.

“Small Ball” Slays the Mythical Monster of Content Marketing

2015/03/11 by Robert Hirsh

Successful content marketing doesn’t require the deep resources of a multinational corporation. With dedication and patience, small to medium-sized businesses and organizations can consistently create a series of “base hits” and turn them into game-winning rallies.

5 Ways to Keep Your Buyer Personas On-Target

2014/07/09 by Robert Hirsh

Use buyer personas in your content creation process? Then keep in mind, the effectiveness of your work is tied to the quality and accuracy of your personas.