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Home » Blog » Content Marketing » Writing

Don’t Reinvent the Wheel: Learn from Successful Writers

Posted: 2015/03/30 By Robert Hirsh

9 key, specific suggestions to improve and maintain content quality that are tailored to the needs of small to medium-sized businesses and organizations.

Filed Under: Blogging, Content Marketing, Featured Articles, Writing

Are Your Article Titles “Headlines” or Just “Labels”?

Posted: 2014/04/11 By Nekhia Christian

Labels are less effective than headlines at capturing readers’ limited attention and encouraging them to actually click on the title and read your article.

Filed Under: Writing

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One Great Idea: A Simple One-Page Content Marketing Strategy

Are you trying to practice content marketing, but can't seem to do it consistently? Are you just not sure that your efforts are bringing a worthwhile return? If that sounds familiar, ask yourself this key question: do I have a written content marketing strategy? Let's see why that matters, and look at a practical solution to your dilemma. Three facts to ponder Among small-to-medium businesses, 88% report that they practice [...]

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