Content Marketing and Strategy
We begin by creating with you a content marketing strategy to improve the content on your website and on any other online channels your company employs. We then use our content marketing services to carry out that content marketing strategy.
To accomplish these tasks, we’ve developed specific processes and services (outlined below) that ensure positive outcomes for your company.
Our content marketing services build on the effort and assets you have committed to your online presence. We exist to offer our clients a greater return on their online investment.
— Jay Thompson, Owner of And Update My Website
1) Analyze Current Content
We review and evaluate your current online content, and we help clarify your business objectives.
2) Define Target Audience
We help identify and describe both your ideal customers and the variety of content that will motivate them to use your products or services.
3) Develop Content Strategy
We create a plan empowering you to provide that varied content to your current and potential customers.
4) Create & Implement Content
We create and fulfill this varied content, some from scratch, some by recycling or editing your existing content.
Content Marketing and Strategy Services
We offer our clients a wide variety of content marketing and strategy services, but we don’t recommend all of our content marketing services to every client. Instead, we’ll listen carefully to you. Then, we evaluate your unique needs and propose the mix of content marketing and strategy services that will most benefit your company or organization.
CREATING YOUR CONTENT MARKETING STRATEGY
We’ll tailor a package of content strategy services based on your unique needs, targeted at your market, and scaled to your budget. This is the foundation of our work together, and AUMW offers a group of core services to ensure that it’s a solid foundation.
The end result is a content marketing plan especially designed for your company or organization. We are certain that this will increase your odds of success, and you will have a higher return on investment.
Here is a list of the main content marketing strategy services we offer. Click here for more details >>
Target Audiences
Measurement Tools
Competition Analysis
Editorial Calendar
Customer Personas
Existing Content Analysis
Editorial Process Analysis
Current Content Inventory
Website Evaluation
Readiness Analysis
IMPLEMENTING YOUR CONTENT MARKETING STRATEGY
Once the strategic foundation is in place, it’s time to implement the plan; and AUMW will work with you every step of the way.
We offer a variety of content development services that we’ll tailor to your strategy and goals.
Additionally AUMW provides a variety of supplementary web-related services designed to complement our customers’ primary content strategies.
Here is a list of the main content marketing tools & services we offer. Click here for more details >>
Blogging
Calls to Action
A/B Testing
Search Engine Optimization (SEO)
User Interaction/Engagement
Infographics
Ecommerce Promotions
Landing Pages
Social Media
Content Editing
Video
Web Design
White Papers, Reports, and Case Studies
Vendor Selection/Evaluation
Email Outreach
Inner Webpage Design and Content
Images and Explanatory Graphics
eBooks
Traffic Analysis
Webinars
