Website Updates and Content Editing
Does your existing website offer content that your audience actually wants to read or view? Does your site provide information that potential customers want to share with friends, family, or co-workers? Does it answer their questions and solve their problems? If any of these answers is no, or if you’re not sure, we can help.
We’ll evaluate and rework your current website and content, so you can take full advantage of the time and money already invested in your existing content. The resulting pages will improve your site’s impact and effectiveness, significantly improve your visitors’ onsite experience, and provide an excellent foundation for new content.
Content Editing
We’ll rethink, rewrite, and sometimes repurpose your existing and archived online and offline content to optimize its message and impact. We’ll also make sure that fundamentals such as spelling, grammar, and tone are accurate, consistent, and professional.
Inner Webpage Layout
We’ll help ensure that the too-often-neglected inner pages of your site get the attention they deserve. Because these inner pages contain the essentials your customers are looking for, a little skillful effort will yield big benefits.
New Website Material
We’ll help plan, research, create content for, configure, and upload new sections or pages you want to add to your website. And our expertise will ensure a successful implementation and rollout.
Blogging
We’ll help create a vibrant, informative, well-written, and consistently maintained blog that will be the cornerstone of your content marketing efforts. Your blog will establish your identity, attract and hold an audience, and yield more and better leads.
Images and Explanatory Graphics
We’ll suggest and create images, charts, and diagrams — including modifications to those already in place — that will attract and hold visitors, and ensure that they’ll read your text-based content more thoroughly and understand it better.
Web Design
If your website looks old or unprofessional, your website’s performance will suffer — no matter how sharp your content. If you are in this situation, we can help create a new overall look that will refresh your image, create the right impression on your visitors, and let your content shine.
Video
We’ll help you plan, script, produce, and post compelling, polished video. High-quality video is a proven vehicle to attract visitors, engage them, and significantly increase the time they spend with your message.
Vendor Selection/Evaluation
We’ll help you identify and qualify reliable, competent, affordable vendors who offer products or services you need. Whether you’re seeking an email provider, web host, web designer, or eCommerce software, we have the experience to help refine your vendor evaluation criteria and guide you through the vetting process.
Ecommerce Promotions
We’ll help stimulate activity in your online store through promotions targeted to specific products, services, or customers. We have the specialized knowledge to organize, implement, and measure the effectiveness of your promotions.
Calls to Action
We’ll help create effective calls to action that will capitalize on all the work you’ve done to draw potential customers to your online channels, converting web traffic into qualified leads you can close.
Search Engine Optimization (SEO)
We’ll ensure that every webpage we work on and all content we create is optimized for search engines to find and index. Research currently tells us that unique, interesting, relevant content is a major factor in search-engine ranking. We’ll also help develop baseline SEO for websites and pages not yet optimized.
Traffic Analysis
We can help you understand what is happening on your website, so you can make informed decisions — based on real data — about how to most effectively enhance your website and channel your resources.